You might often wonder, “Do I need a website and if yes, then why?”. If you operate a business, you direly need two things – A website and Digital Footprint. There are billions of online searches every day, and the maximum trafficcomes from social media channels. Without an online presence, you are missing out on a significant chance to be discovered and gain customers.
Nowadays, consumers rely extensively on the internet to learn everything before buying anything. They want to know everything about the company, its services, and also other products available in the market. A website helps you market and sell your products/services, and talk about how your business distinguishes itself from the competition.
The next factor on the list is having a solid digital footprint. If you think having an online presence is all about having a website or e-store, you’re mistaken. A digital footprint comprises a website, social marketing, content marketing, ad campaigns, email marketing, etc. Having a digital footprint enables you to effectively market and sell your products/services. It also helps you create a loyal base of clients and reputation in the market.
- Route to expand your business
- Straightforward & affordable
- Target a higher number of consumers
- Global consumer’s access
- Optimization for best promotion
- Speeds up the sales and marketing
- A Great Investment for today and tomorrow!
- Offers credibility
- Online positive feedback helps you grow
- Unlocking the potential of search engines
Reasons to have a website for your business!
Having a great website is unquestionably the most effective approach to showcase your brand to potential customers. Still, being skeptical about it? Here are ten compelling arguments to why your business should have an online presence and the benefits of a website for small businesses:
1. Route to expand your business
35% of businesses believe they are too small to have a website. If you’re going to wait for your business to grow before launching its website, you’re taking a considerable risk. Waiting for business growth before establishing a website is flawed because a website is precisely what you require to develop and flourish your business in the first place.
With the launch of your website, you immediately make your business accessible to local and all global users worldwide. Launching your website is a huge step toward expanding your business’s market reach!
2. Straightforward & affordable
You don’t have to be an expert in designing your website. You can save time and resources by hiring an experienced web designer. They take care of everything and ensure that all your needs and requirements are met precisely. And if you want to take the reins in your hands, then WPWhiteBoard is here with curated content right from scratch to build a high-tech, futuristic website!
Compared to websites that provide a higher return on investment, the ongoing expenditures associated with traditional marketing methods such as newspapers, flyers, and other forms of print media may become a pricey affair. And more importantly, there is no surety of achieving the desired results or reach.
Being online will pay off in the long run by bringing in new clients and helping you to establish your brand. Using social media to promote a company is one of the most effective and cost-effective methods of capturing customers and higher market share.
3. Target a higher number of consumers
Your efficacy to draw in new customers is critical to the company’s long-term survival. Traditional advertising strategies, such as direct mail or print advertising, may be costly and unreliable when trying to reach a large number of target audiences.
With a website, you can reach more people locally or internationally while saving precious resources. You can even track the exact outcomes of your campaigns, digital reach, the market’s response(s) to your product/service, and more. 78% of marketers in the United States have stated that having website optimization is an excellent approach to attracting new clients and building successful campaigns.
You may also start email marketing campaigns with branded emails, which drive traffic back to your business while increasing consumer loyalty to your brand. You will be able to target a vast pool of users and increase your customer base.
Even if people know how to locate you, they will want to know more about you and your business. A well-designed website enables consumers both new and existing to obtain critical information, such as contact, pricing, and descriptions of your business’s products/ services. They also get to know more about your company, your core values, vision, mission, and a lot more, all in one place – your website!
Most consumers want information available digitally when it comes to business information. Nearly half the incoming traffic will abandon their search and leave your website if they cannot locate it.
The bottom line is consumers like to understand more about the firms from whom they purchase products/services. So, ensure that you provide complete information and not miss out on gaining new clients and opportunities. Meeting and surpassing the expectations of existing and new customers is a portal of origin that will assist in converting essential interaction into lucrative conversions, thus increasing the number of leads generated.
4. Global consumer’s access
Even if you perform well and effectively build your business without having a website, you will eventually need to establish one if you want to continue growing your business online. Without a compelling online presence, you’ll be limited in terms of development and expanding your business.
Is it possible to extend your reach beyond your city or perhaps to a different country entirely? Can you imagine receiving consumers from all across the country?
If you want to expand your company’s reach and attract consumers worldwide, you will be unable to accomplish it without anonline presence. Unless you intend to continue operating as a small, locally-focused firm, you will require a website at some point.
As modern technology continues to expand and progress, the move from offline to online commerce is more prevalent. To reach out to more clients, you must have a website regardless of geographical location or distance.
A website can help you generate more leads andincrease ROI. It is one of thetop reasons for your business to have a website so your business can grow.
Web development and maintenance may sound expensive but yield a favorable return on investment when done well.
5. Optimization for best promotion
Today, shoppers are more likely to conduct preliminary research before making their final spending decision(s). Over 53% of buyers conduct research on search engines like Google,etc. before purchasing. Without a website, your company loses consumers since they cannot find it while searching. Owning and optimizing a website will boost your chances of appearing in search engine results and increase the exposure of your business to prospective clients.
Making a website for your business comes with a significant risk: not being able to make efficient use of the website. Using search engine optimization (SEO) best practices to increase your company’s exposure by improving its ranking on different search engines makes it simpler to find your website. It is among the many approaches that enable you to successfully harness a website’s potential.
SEO best practices are vital if you want to create blog material for your website. You will want to use SEO-optimized websites for web pages with a substantial quantity of content.
6. Speeds up the sales and marketing
Marketing and advertising become significantly easier to do whenever you plan to invest in a website. For example, rather than sales staff making cold calls, you can build up an online marketing campaign that generates more conversions, especiallyfrom individuals seeking products/services similar to yours. The benefit is that your sales staff will be able to pitch and sell directly to those interested in what you’re offering.
More than that, digital marketing — whether it’s sponsored search, SEO, online advertising, or content marketing — allows users to communicate with people who are actively looking for you.
Before making a purchase, 81% of consumers perform internet research. You can provide your customers with desired information if you have excellent content on your website optimized for both man and machine!
Being able to completely manage how you communicate your narrative through a personal website serves as the foundation for all subsequent online marketing activities. It is essential that the advertisements you make, social media profiles you develop, and local listings you manage – all direct consumers back to your website. In addition, the content of your website should influence and solve any doubts your visitors and potential customers might have. A website can increase your sales drastically and push your revenue higher.
7. A Great Investment for today and tomorrow!
I would highly recommend building a website, right in the initial stages of your business. This will enable you to record, post, and show your growth, story, and the company’s journey to the world. This in turn works in creating a brand reputation and a connection with your business. Thus, bringing more people to your website and getting more conversions.
It would be a daunting and full-on learning journey if you design a website independently. But fret not, WPWhiteBoard has got you covered to build a website right from scratch!
You can also hire a web designer to construct your website. Engaging the services of an expert web designer ensures that your website is built for today and scalable for tomorrow. However, it comes associated with expensive bills to pay for. On the other hand, WPWhiteBoard empowers you to create your custom WordPress website in a jiffy, which is scalable too!
Purchasing decisions are important to consumers; they want to fully know what they are acquiring and from whom they are purchasing. An obvious advantage exists when you are in direct rivalry with another firm with a website—especially when that opponent is actively marketing their website to customers.
When asked whether their website is crucial or critical to their business, 84% of small firms in the United States responded positively. Over half of small businesses in the United States do not have a website, making now an excellent moment to develop your company’s website and get an advantage over your competitors.
I’d like you to take a breath and think about having an employee that’s available 24×7, is constantly promoting your business and handling your sales even when you’re not available. That employee is your website, always working for you, with no pay whatsoever!
8. Offers credibility
Individuals have confessed that the design of a company’s website influences their opinion of its legitimacy. More than 75% of people believe this. Therefore, if you have an engaging website, it will keep visitors interested, develop an initial degree of confidence, and demonstrate your credibility. This will enable you to gain new customers and goodwill in the market.
Visitors will not even contemplate if your business does not have a website. As a small business owner establishing your company’s credibility is critical to its success. If consumers believe your company is trustworthy they will more likely purchase products/services from you.
Establishing a brand presence for your company on social media is a tedious task. As there are many platforms, each with its limitations, it might become a complex affair for newcomers. This is where small business owners can benefit from a website since it increases flexibility, control, brand recognition, and legitimacy. Consumers perceive that a company with a website is more reputable than a company that merely has a social media presence.
9. Online positive feedback helps you grow
During purchasing decisions, most buyers turn to the internet, but word of mouth is the second most influential factor. It includes suggestions from family members and friends. It can also include reviews from individuals who had positive/negative experiences with certain products/services. Internet reviews do influence the purchasing decisions of maximum buyers.
So, what is the best way to leverage social proof to your advantage?
Simple, gather all positive reviews, testimonials, and awards accumulated, and post them on your website to wow prospective customers.
From a potential buyer’s perspective, social proof provides an impression of your company’s popularity. A testimonial is a common type of social proof that is used. It will enable you to get more traffic to your website and a higher conversion rate.
A potential consumer will purchase your company’s goods/services if they know other people have purchased your company’s products/services before. It makes no difference if the positive message originates from something they have never met before. They will take it seriously. According to research, a whopping 70% of customers take an interest in the opinions of strangers.
10. Unlocking the potential of search engines
SEO (Search Engine Optimization) is important for boosting your website’s value, leading to a higher page ranking on Google and other search engines. Using SEO to generate an online presence is a valuable tool that enables you to grow and develop your business to its fullest potential. Small businesses should make the most of their online presence since it is among the most effective marketing tools.
Having a practical, easy-to-use, and professionally built website can help you use your online presence as a springboard for effective digital marketing campaigns and strategies in your industry.
In the absence of a website for your company, your chances of appearing higher on the search engine results page (SERP) are nonexistent. A SERP is the list of results that gets displayed on your browser when searching for phrases, words, or queries.
For those who already have a website, optimizing it for search engines will improve your chances of ranking at the top of Google’s search results and improve your digital presence with potential clients.
As the business world goes digital, it is imperative to have a website. A website will enable you to unlock plenty of opportunities. However, I understand making this decision is difficult for small firms. In certain circumstances, some of you may be leading a one-person company. In those cases, one can engage the services of a web developer.
There’s no discussing the importance of a good website for business. Yes, a website can be a costly affair, but you can have basic to moderate websites on a lower budget too! Start building your company’s website today and get increased sales, more client interaction, and much more.